Introduction With the rise of powerful generative AI technologies, such as GPT-4, industries are experiencing a revolution through unprecedented scalability in automation and content creation. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability. A recent MIT Technology Review study in https://brookstacfh.tinyblogging.com/navigating-ai-ethics-in-the-era-of-generative-ai-76758850