What Went Wrong with Jane. com? So, what happened to Jane. com? Why could a promising marketplace not sustain its momentum? Let’s take a look at some of the major challenges the company faced: Increased Competition Jane. com’s niche appeal turned into a double-edged sword.” Although this set the company apart initially, bigger competitors (like Etsy, Amazon Handmade and even Sh... https://startupmakerr.com/what-happened-to-jane-com-takeaways-for-entrepreneurs-and-marketers/