CPC vs. CPM: Contrasting Two Popular Ad Prices Versions In electronic advertising and marketing, Expense Per Click (CPC) and Expense Per Mille (CPM) are two popular pricing models used by marketers to spend for ad placements. Each model has its benefits and is matched to various marketing goals and approaches. https://venmo-fees-calculator59257.blogvivi.com/30289495/the-basic-principles-of-cost-per-click