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The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://startup-virtual-cmo30739.snack-blog.com/18609507/marketing-for-the-b2b-buyer-s-journey-mark-donnigan-interview-virtual-cmo

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