Innovation occurs at non-tech companies way too. In this typical case with the early 2000s, Colombian coffee business owners try to revive Colombia's famous Juan Valdez brand within the age of Starbucks. Grapple with the issues of the best way to inspire and incentivize workers to build commercially effective innovations. https://connerjtggi.ziblogs.com/40137018/hbs-case-study-solution-can-be-fun-for-anyone