Digital signage performance is often discussed in terms of data. Playback logs and system metrics provide useful insight. In real environments, human response shapes outcomes. A screen can be active, still be ignored. Understanding this gap supports better planning. Digital signage works best when it aligns with how people behave. https://andreweverydaynotes.articlesblogger.com/61989482/perspectives-on-digital-signage-in-business-environments