Google Lookup Console (formerly often known as Webmaster tool) may be the mother of all Search engine optimisation equipment. The main reason I say this is because GSC tracks everything that the website is undergoing from the track record. From toxic backlinks to key word ranking, GSC tracks it all. https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885